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Zoom in to see a sampling of devices in use around the world.
EarthPing serves customers in several ways.
The ubiquitous Internet of Things (IoT) has unleashed billions of electronic devices around the world, producing a big problem and a big opportunity. The problem comes from trying to keep track of the vast swarm of devices in use by consumers, business and government. The big opportunity comes from benignly harnessing the intelligence such devices generate — the what, where and when made possible by a pinging planet.
EarthPing was founded to address these challenges. By collecting and aggregating real-time information on the use of electronic devices using such protocols as Bluetooth Classic, Bluetooth LE, Wi-Fi and LoRaWAN, EarthPing helps enterprises track hard assets, improve market intelligence, and fine-tune allocations of capital. And importantly, it does all this by safeguarding personally identifiable information.
EarthPing serves customers in several ways. Individual data users download EarthPing’s free Android app, BlueScan, to detect and monitor nearby Bluetooth devices. Enterprises with more extensive data requirements subscribe to an ongoing data feed generated by a variety of RF device types in a wide geographic area. For complex special requirements, customers engage EarthPing consultants to craft a custom solution. And major data publishers and channel partners use EarthPing intelligence to augment and enhance their existing services.
Headquartered in Santa Barbara, California, EarthPing collects insights from around the world to produce information products and services that can make enterprise users and data partners better informed, inspired to launch and improve their own services, and ultimately more productive and profitable.
Frequently Asked Questions
A variety of information is available on the presence of devices. Typical available data include characteristics of detected devices, latitude and longitude, date and time, signal strength and manufacturer. Additional information is available as required depending on the use case. Personally identifiable information and the message content of signals is never collected and thus cannot be accessed by anyone using the EarthPing system.
Data collection began on a beta basis in 2013 and has now expanded to include most inhabited parts of the world.
The technology doesn’t collect, store, or communicate personally identifiable information such as the name of users and it is incapable of reading the content of electronic messages such as email. EarthPing tracks which kind of device is at what geographic location at a moment in time. It doesn’t track who or why. Privacy is always protected.
Normally, yes. Please refer to the relevant end user license agreement (EULA) for any restrictions. EarthPing data may not be used for any illegal purpose.
EarthPing’s BlueScan app operates in most countries. Operation in North Korea is not recommended.
There are many RF protocols which generate non-private metadata. For example, EarthPing’s BlueScan app receives Bluetooth Classic and Bluetooth LE signals. For EarthPing Enterprise users, the range of protocols depends on the use case. Examples include Bluetooth Classic, Bluetooth LE, Wi-Fi and NFC, as well as industrial protocols such as LoRaWan, ZigBee and RFID. The selection of protocols depends on what information problem you’re trying to solve.
It all depends on what you’re trying to do. If you need a handy tool to discover or track what Bluetooth Classic and BLE devices are within about 100 meters of your Android smartphone, then the BlueScan app is simple to use and free. If you need to understand what is happening simultaneously in a wider geographic area, the best tool is EarthPing Enterprise. EarthPing Enterprise offers billions of data points and analytics capabilities that simply aren’t feasible on a smartphone app.
EarthPing is self-funded by veteran technology entrepreneurs who have built companies serving enterprises around the world.
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